follow us

Oneida to expand into more home categories

Oneida, N.Y. - Oneida Ltd. has entered into an agreement with L.A.-based Brand Sense Partners LLC to develop and extend the tabletop brand into additional areas of the home.

"We are proud to align with BSP and their successful track record of working with leading consumer brands to find new growth opportunities through licensing," said Andrew Church, cfo andcoo of Oneida Ltd. "We've seen strong momentum in our business, and by partnering with BSP we will be best equipped to put the right resources toward building and expanding our business even further."

Under the direction of vp of Strategic Alliances Austin Katz, BSP will develop a strategic growth plan to launch Oneida into new categories and territories. Categories available for licensing include but are not limited to: kitchen appliances, home décor and accessories, textiles, bathroom accessories, kitchen carts/islands, lighting and tabletop cleaning products.

For companies interested in licensing opportunities with the Oneida brand, contact Austin Katz at (310)867-7222.

Featured Video

Other Home Furnishings Sites

Casual Living
Gifts and Decorative Accessories
Home Accents Today
Kids Today
Home & Textiles Today