Home at the heart of Target's Earth Month celebration
Retail Editor 4 -- Home Textiles Today, March 30, 2011
Minneapolis - April is Earth Month, and Target Corp. has planned several special events and a sweepstakes for hundreds of sustainable prizes surrounding sustainable home design and decorating themes.
The sweepstakes' prize lineup includes a "Refresh Your Nest" home makeover worth up to $50,000 with Target's style expert for home, LEED-accredited designer Sabrina Soto. Shoppers can enter to win at www.Target.com/Eco.
"From how we build our stores to the way we interact with our guests, environmental sustainability at Target is integrated throughout our business," said Shawn Gensch, vp, marketing.
Other Earth Month festivities at Target will include:
- A giveaway of one million reusable bags, made from 100% recyclable Tyvek material, at Target stores nationwide on April 17, while supplies last;
- An online boutique at Target.com/Eco where guests can purchase sustainable products, receive sustainable decorating tips from Soto, download coupons to use at their local Target store and enter for a chance to win the home makeover sweepstakes with Soto;
- Deals on sustainable products in the weekly ad, available April 17-23.
Other prizes include: Eco vacations, including air transportation and hotel accommodations; a chance for a shopper to design his/her own line of environmentally friendly cleaning products; $5,000 worth of energy-smart lighting and/or appliances; and giveaways of top Earth Month products
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