Brentwood Originals gives personality to its newly launched website
Retail Editor 2 -- Home Textiles Today, March 1, 2011
Carson, Calif. - A visit to the new website of Brentwood Originals offers users more than a glimpse into the 52-year-old company's product offerings, operations and sustainability efforts as well as a truer sense of its "light-hearted" approach to business.
The newly launched site, www.brentwoodoriginals.com, is now live after six months in development and replaces the company's longtime "pretty sad" former site that originally served mainly as an in-house portal for the sales team to submit and track orders and access account information, said president and ceo Loren Sweet.
"What we realized over the years was that Brentwood needed to give itself a public persona," Sweet explained. "Our purpose with this site is to highlight what makes Brentwood different, and I think that is what we've done. A website should reflect the personality of the company, and I think what ours has achieved is a professional operations-driven company with a light-hearted approach towards business."
Among the more jovial aspects of the site are "some quips" throughout, including images of the staff at work under the "Our People" tab.
But the site also conveys several other more critical messages, Sweet noted, in particular the myriad sustainable practices the company has adopted over the past eight years and counting with its $15 million investment in "green" initiatives at its factories and throughout its business operations.
"No one really knows or sees that," until now via the "Take a tour" tab on the website.
There, site users can see photos of Brentwood's corporate headquarters and its three domestic distribution and manufacturing centers in Walls, Mississippi, Youngstown, Ohio, and Edina, Minnesota.
"It struck me that the website is the easiest tool to convey this," Sweet said. "Now, if a customer is coming to make a call or a truck is making a delivery, for example, they can visit the site and find what the information they need."
The software used to operate the site, Sweet added, is designed for easy and often updates, which the company plans to use to refresh the website when needed.
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