Kassatex wades deeper into bath accessories

Retail Editor 3, February 28, 2011

New York - Kassatex is going deeper into bath accessories with its offerings at the New York Home Fashions Market this month.
Following up its previous introductions of bath items that coordinate with its Le Bain and Tribeka collections, Kassatex will show an expanded array of shower curtains, accessories and bath rugs that complement its towel collections.
"Luxury fashion and solid elite towels have been a core foundation of the Kassatex Fine Linens business for over 11 years," said Ernesto Khoudari, president and CEO of Kassatex Fine Linens. "Over the years, buyers had repeatedly approached us, requesting that we branch out into other bath categories. The first season launch was a huge success for us with the introduction of such collections as Le Bain and Tribeka, so we are very excited now to continue with this expansion."
Khoudari said Kassatex collections feature upscale materials such as porcelain, glass and marble for the hard goods accessories, and long staple combed yarns for the towels.
One of the new bath accessory collections is Estella, a contemporary line with eight pieces: lotion dispenser, tumbler, cotton jar, tray, waste basket, tissue holder and soap dish. Estella features porcelain with a botanical silhouette decal in platinum. The coordinating towel that has a high-low weave with a botanical motif. Aimed at department and specialty stores, retail prices range from $12 to $65.
Kassatex also recently announced it would debut a Trump Home branded bath collection at the market, a luxury line featuring bath towels, bath accessories, bath rugs and shower curtain.
Designs in Kassatex's Trump Home were inspired by Trump's luxury properties. The assortment aims to bring the "Trump hotel experience" into the home, said Khoudari.



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