ITM brings faux fur braids back to school

Retail Editor 5, February 15, 2011

Cumberland, RI - Braided rug ITM is hoping to go back to school with the company's first collection of youthful faux fur rugs.

Set to launch in mid March during the New York Home Fashions Market, the new collection of brightly colored pieces - available in accent through area sizes - target back-to-school and back-to-college promotions but also can meet "year-round demand," noted Jeffrey Cohen, national sales manager.

"These rugs are designed to be fun for the home. It's all about color and texture," Cohen said.

While faux fur trend has its roots in the tween market, Cohen added, it also poses "a fun lifestyle fashion statement. Now more than ever, people want to introduce a fun element into their home furnishing and we know these rugs will be used throughout the home."

ITM is working closely with Brunton International to create and develop the program, which will include new looks for the home.

The companies will be showing the collection at ITM's new showroom, in space 511, at 230 Fifth Avenue, during the market, which is set to take place March 14 to 18.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!