DVF Home makes its debut at Bloomingdale's
Retail Editor 3 -- Home Textiles Today, February 11, 2011
New York - Diane Von Furstenberg's comprehensive collection of soft and hard home produced by Springs Global has arrived at Bloomingdale's and Bloomingdales.com.
For the launch, Bloomingdale's web site is hosting a sweepstakes. The grand prize includes a DVF bedding ensemble, dinnerware place setting, wrap dress, shoes, handbag and sunglasses.
Online, Bloomie's is offering 11 top of bed designs. Solid color sheets are sold open stock, with queen flat sheet retailing for $135. The selection of Springs-produced tabletop, flatware and serveware is also extensive.
Von Fursentenberg's web site offers a more limited selection of DVF Home merchandise for direct-to-consumer sales.
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