AICO promotes Mike Yarbrough to new creative post
Home & Textiles Today Staff -- Home Textiles Today, October 29, 2010
Pico Rivera, Calif. - Case goods and upholstery source AICO has promoted Mike Yarbrough, who joined the company in May, to the newly created post of director of creative arts.
Before working for AICO, Yarbrough was a founding partner in Media Splash, a Dallas-based multimedia firm and full service production company.
Chuck Reilly, senior vp of sales and marketing, said the appointment of Yarbrough is an important step in restructuring the marketing department at AICO.
"Mike has shown in just a short period of time that he has a creative talent, but most important, a passion for marketing as a whole," Reilly said.
"So much of what AICO is doing focuses on creating an experience for our customers," said Yarbrough. "This approach stimulates ideas for our dealer partners to reproduce the theater we create in our showrooms, which for me is very rewarding."
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