HSN, Adler to take Happy Chic on air for launch of new offerings
Retail Editor 7 -- Home Textiles Today, September 28, 2010
St. Petersburg, Fla. - Multichannel retailer HSN has signed on artist and designer Jonathan Adler for an exclusive on-air debut of his "Happy Chic by Jonathan Adler" home decor collection.
The show is scheduled for broadcast on Oct. 12 during HSN's Home Design Event, an annual showcase of the newest fall collections from the network's roster of home designers.
Adler's new Happy Chic collection translates the designer's philosophy into three signature style concepts. "Pop" brings together bright, graphic patterns, lacquer finishes and iconic animals and tabletop objects; "Natural" is expressed through organic shapes and handcrafted ceramics; and "Deluxe" evokes Hollywood glamour through luxurious and polished nickel and platinum finishes.
The collection spans décor pieces for the bath, kitchen, table, seating and lighting.
Adler will return to HSN Oct. 27 and in November to debut new additions to Happy Chic on HSN and www.hsn.com.