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Overstock Launches Private Sale Site

SALT LAKE CITY - Overstock. com is embracing the Rue La La model by openings a new membership web site offering private sales on home furnishings.'s inaugural group of sale items includes Micro- Cotton towels and Calypso rugs and dec pillows as well as Lenox tabletop, Kitchen Aid mixers, furniture and hair care accessories.
     The products are offered in daily sale events starting each day at 11 a.m. Eastern time and running between 48 and 72 hours. is not accessible through Overstock's homepage, but customers can sign up at or log in using their existing user name and password. Customer inquiries are handled by's customer service team.
     The soft launch began in early August, said Overstock president Jonathan Johnson.
     "We've been pleased with the traffic and sales for the first two weeks and thought it was the right time to go live."

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