Claiborne apparel rollout begins at JCP, home coming up
August 9, 2010-- Home Textiles Today,
Plano, Texas - The rollout of Liz Claiborne and Claiborne as JCPenney exclusives is now underway in women's and men's apparel, with home slated to hit stores in January 2011.
The full program will cover 30 product categories in apparel, home and accessories, positioned to hit the "better" and "best" tiers. Under the agreement, Liz Claiborne Inc. handles design while JCPenney performs sourcing, merchandising and marketing.
Related Content By Author
Industry Related Content
More From the NY Market: It's All About Product!