Claiborne apparel rollout begins at JCP, home coming up

Retail Editor 8, August 9, 2010

Plano, Texas - The rollout of Liz Claiborne and Claiborne as JCPenney exclusives is now underway in women's and men's apparel, with home slated to hit stores in January 2011.


The full program will cover 30 product categories in apparel, home and accessories, positioned to hit the "better" and "best" tiers. Under the agreement, Liz Claiborne Inc. handles design while JCPenney performs sourcing, merchandising and marketing.


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