HTT parent readies furniture publication for China

Jennifer Negley, June 16, 2010

New York - HTT sister publication Furniture/Today will launch a Chinese language version of its publication in September.

Furniture/Today China will be produced in conjunction with Oceania Media Limited, which is also HTT's sales agent in China. Distribution will take place throughout mainland China, Taiwan and Hong Kong.

"Furniture/Today's ability to consistently deliver the news, statistics and analysis that the industry relies on makes it the perfect vehicle to provide similar content, both in print and online, to the burgeoning home furnishings business in Asia," said Adam Sandow, ceo of Sandow Media, which recently acquired Home Textiles Today and Furniture/Today as well as Home Accents Today, Gifts & Decorative Accessories, Kids Today, Casual Living and Playthings.

Kevin Castellani, the B-to-B group's vp and publishing director, described the new title as "the first true gateway publication that not only provides market intelligence, but also facilitates commerce between key home furnishings suppliers in Asia and the United States."

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