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Crayola Partners with Whisper Soft for kids’ line

ATLANTA — Crayola has signed a licensing agreement with Whisper Soft Mills for a full line of children’s bedding and coordinating décor to launch later this year.

In addition to comforters, sheets and decorative pillows, Whisper Soft will offer coordinating rugs, canopies, headboards, nightstands, shelves and more.

“Utilizing Crayola’s array of extended products and creative applications will be an important aspect in developing unique and distinctive room décor,” said Susan Opalewski, vice president of design and marketing for Whisper Soft.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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