Perfect Fit Licenses Ironman for Bedding Products
Home & Textiles Today Staff -- Home Textiles Today, August 17, 2009
Utility bedding manufacturer Perfect Fit Industries has signed an exclusive licensing agreement with T3 Recovery Products to produce Ironman brand bedding.
The Ironman race, organized by the World Triathlon Corporation, covers 140.6 miles: a 2.4-mile ocean swim, a 112-mile bike ride and a 26.2-mile marathon. There are also more than 50 qualifying events worldwide. T3, based in Seattle, designs products that provide better sleep and faster recovery, including the T3 Recovery mattress.
The new line will debut during September market under the tag line “Bedding for the Human Race.”
“There's probably not an individual on the planet today who doesn't give serious thought to their health and well being,” says Hector Torres, vp of marketing and product development for Perfect Fit. “While not everyone can be an Ironman, men and women alike definitely have a renewed focus on healthful and responsible living. The Ironman brand epitomizes that focus and with a remarkable 80% awareness.”
“Ironman T3 Recovery Products are designed to provide better sleep and faster recovery,” says Richard Brass, president of T3 Recovery Products. “Our product line – mattresses, mattress pads and bed pillows to start – will utilize Ironman sleep technology designed to give active, hard-working and hard-playing consumers the quick recovery needed for healthier, more productive lives.”
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