Discounters Rescue July Comps

While department store operators finished July lagging comparative store sales goals, discounters ramped up comps each week and finished well ahead, resulting in an overall on-target retail month, the Johnson Redbook reported.

The Index was up 3.5% in the final week of July, for full-month comp gain of 2.9%. Discounters posted a sturdy 5.3% rise – as department store comps fell 1.1%.

"Closing out the month and the second quarter, some retailers reported a firmer tone in sales toward the weekend, especially in apparel and school-related purchases, which they attributed to the beginning of back-to-school demand and shoppers taking advantage of sales tax breaks which some states had in effect since Friday," said analyst Catlin Levis.

"Merchants reported that the tax-free holidays drew more store traffic than on a normal weekend in states including: Alabama, District of Columbia, Georgia, Iowa, Louisiana, Missouri, New Mexico, North Carolina, Oklahoma, South Carolina, Tennessee and Virginia," she noted.

August is a four-week retail month ending August 30. "Our preliminary target for August is for 2.8% same-store growth, leaving the month about 0.6% behind July," Levis said.

Johnson Redbook Index
Fourth Week of July, year-over-year % change

Week ended 7/12 7/19 7/26 8/2 Month Target
*Including chain stores and traditional department stores
Source: Johnson Redbook Index
Department stores* -0.6 -1.2 -1.4 -1.2 -1.1 -0.4
Discounters 4.7 4.8 5.4 6.1 5.3 4.9
Redbook Index 2.7 2.6 2.9 3.5 2.9 2.9

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!