Rugs Direct revamps, relaunches online store

Winchester, Va. – After months of research, working with focus groups, and programming and testing, Rugs Direct has launched a complete redesign of its online store at

“When our customers speak, we listen,” said Randy Kremer, president. “We knew we had the products people wanted, but with so many offerings it wasn’t always easy for them to find exactly what they were looking for. The number one reason we went to the time and expense to upgrade the site was to help our customers always find the perfect area rugs for their homes as easily and quickly as possible.”

Rugs Direct offers more than 70,000 styles, sizes, colors and themes of area rugs. The new layout of the website allows visitors to shop based upon any attribute of a rug, the company explained. “Of course they can simply browse, but the major focus was on perfecting what is called in the industry, ‘guided navigation’.”

The website upgraded and modernized its platform and look.

  “With our new design we are able to show large, detailed photos of the products, including a close-up feature that permits customers to thoroughly examine patterns and designs,” said Bill Martin, vp of merchandising. “This new design is going to help people overcome any concerns they may have about buying online,” he said.

Many of the improvements were done in house by the company’s IT department, led by Greg Culler, chief information officer.




Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!