Sears Holdings names new ad agency
May 24, 2007-- Home Textiles Today,
Hoffman Estates,Ill.-- Sears Holdings has chosen MPG, theU.S.based media company of global agency Havas, as its new media planning and buying media services agency of record effective immediately.
MPG's scope of work will include media planning and buying for all television, radio, magazines, out-of-home, online and emerging media across all target customer audiences for the Sears and Kmart brands.
Sears Holdings' media planning and buying services across offline and online media channels were previously handled by MindShare and MEC Interaction.