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New Web site hopes to boost cotton demand

The International Forum for Cotton Promotion recently launched www.cottonpromotion.com, a Web site designed to enlighten and empower cotton organizations to increase cotton consumption within their markets. The site provides members with a forum for exchanging ideas about boosting demand for cotton products.

The site includes vital news, such as articles by industry experts on promotion strategies and techniques, updated worldwide news bulletins and member updates.

"Our goal is to avail cotton organizations the world over with the tools to increase consumption locally," said Jeffrey Silberman, executive director of IFCP and assistant chairperson of the textile development and marketing department at FIT in New York.

"Based on past experience, we believe the declining market share for cotton can be reversed. This Web site is of great importance, as it helps members stimulate demand and, ultimately, helps to sustain the world cotton market," he said.

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