Surya inks licensing deal with Dick Idol
September 30, 2009,
Whitefish, Mont. – Area and accent rug house Surya has partnered with Montana outdoorsman and artist Dick Idol to create a new collection of soft floor coverings that are set to launch in mid October during the High Point Market.
Over the past 10 years, Idol has worked with product suppliers and manufacturers to offer consumers the Dick Idol Home Collection, a broad line of home furnishings and décor items with a “refined rustic” feel inspired by the Northwest.
The new collection with Surya was designed to complement the brand’s new Montana Reflections furniture collection by Shadow Mountain and longstanding lighting program from Pacific Coast Lighting. Surya has divvied its Dick Idol rug assortment into two groupings, which together encompass more than 20 styles. Suggested retails for 5-by-8 sizes include $199 for machine-made polypropylene rugs and $599 for hand-tufted New Zealand wool rugs.
“Our company continues to grow, and we believe our partnership with Dick Idol will help us tap into the outdoor-inspired product niche and reach a new customer who wants refined rustic styling,” said Satya Tiwari, president of Calhoun, Ga.-based Surya, which is a more than 30-year-old family owned and operated company founded in India.
Surya’s showroom at the High Point Market in High Point, N.C., is in the International Home Furnishings Center in the Showplace section in suite 3233.
Related Content By Author
Live From New York: Fashion Comes Across the Pond
Home & Textiles Today eDaily
Most Viewed Articles
See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more...