Macy’s ups ante with Earth Week events  

New York – Department store operator Macy’s will provide marketing and exclusive financial support to the National Park Foundation, in celebration of Earth Week and National Park Week.

The Macy’s Turn Over A New Leaf campaign will run April 20-27. In addition to highlighting eco-friendly merchandise, Macy’s will offer a 100% natural cotton reusable tote bag. The first 150 customers will receive the cotton tote on April 26 at the start of Macy’s One Good Turn national charity event. The tote was created in partnership with Cotton Incorporated; it will sell for $3.95, with $1 of the purchase price directly benefiting the National Park Foundation.

In addition to special promotions, merchandise and in-store events, Macy’s will donate all of the proceeds from ticket sales for its special charity-shopping event on April 26 and April 27 to the Foundation.

“A source of exploration and discovery, national parks are a beloved and vital part of our nation’s heritage,” said Peter Sachse, president, Macy’s corporate marketing. “The National Park Foundation is a highly respected organization with an important mission, and Macy's connection to the general consumer offers a valuable platform to promote environmental activism.”

“The National Park Foundation is proud to be chosen as the first charity in Macy’s history to be the sole beneficiary of a national charity shopping event,” noted Vin Cipolla, president and ceo of the Foundation.

Macy’s Earth Week promotions will also feature an online sweepstakes – with a Ford Escape Hybrid car as the grand prize – and an electronic field trip to Everglades National Park, tailored to school children.

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