Macy’s ups ante with Earth Week events
March 25, 2008,
In addition to special promotions, merchandise and in-store events, Macy’s will donate all of the proceeds from ticket sales for its special charity-shopping event on April 26 and April 27 to the Foundation.
“A source of exploration and discovery, national parks are a beloved and vital part of our nation’s heritage,” said Peter Sachse, president, Macy’s corporate marketing. “The National Park Foundation is a highly respected organization with an important mission, and Macy's connection to the general consumer offers a valuable platform to promote environmental activism.”
“The National Park Foundation is proud to be chosen as the first charity in Macy’s history to be the sole beneficiary of a national charity shopping event,” noted Vin Cipolla, president and ceo of the Foundation.
Macy’s Earth Week promotions will also feature an online sweepstakes – with a Ford Escape Hybrid car as the grand prize – and an electronic field trip to Everglades National Park, tailored to school children.