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Market Intros

Bedding

Aussino USA

New York (212) 213-8838

Four lines are featured.

Eliza is a brilliantly colored floral bouquet, printed on 200 thread count cotton sateen with the golden yellow ground accented by shades of rose, wisteria and leaf.

Tripoli is a woven, art deco-inspired floral with marine blue accents on a mocha ground. Desert is a woven ikat pattern in shades of khaki, burgundy and cinnamon.

Lindcastle, printed on cotton duck, is a tropically inspired floral that features shades of marigold, lilac, coral and sage on an earthtone ground. Coordinating sateen sheets are marigold with embroidered floral motifs on the hem.

California Feather Industries

Vernon, Calif. (818) 414-2430

Rest easy with white goose down comforters and pillows. All comforters are oversized to fit luxury mattresses, and feature true baffled box construction with premier natural white goose feather bed pillows, body pillows, and featherbeds.

Styles include Elan (230 thread count); Elegance (260 thread count); Sophisticated Stripe (285 thread count woven damask stripe); Panache (345 thread count sateen); White Nights (760 thread count 2-ply sateen).

The EnduraLoft collection features down alternative comforters, pillows, and fiberbeds.

Jay Franco & Sons

New York (212) 679-3022

The company recently renovated its showroom at 295 Fifth Avenue, and is ready to showcase many new collections of adult, tween and juvenile bedding patterns.

The company also has expanded its assortment of new bath accessories, hooded towels for kids, bath towel ensembles and other bath products.

Lawrence Home Fashions

Quebec (514) 343-3740

Sky Collection expands with three new eco-friendly designs: Landscape, Gingko and Elm — inspired by nature and encompassing woven bamboo and organic cotton blends for top of the bed, with printed 300 thread count bamboo/cotton blended sheet sets, for a green theme. A grounded palette of colors from natural elements is used.

In the Suite Couture Collection, luxury and elegance are portrayed. Sophisticated designs and fabrics are used to lavishly style up this collection. There are three new introductions, Leona, Pavilion and Opus. Sheet sets are printed 100% cotton with a 250 thread count and have beautiful lacy French Cuffs on the flats. Beaded jewel embellishments and dressmaker details are used to complete these ensembles.

Lintex Linens

New York (212) 679-8046

Lintex Linens is embarking into the bedding category for the first time. Long a supplier of European and Indian table linens as well as Brazilian bath and beach towels, this mid- to high-end manufacturer is now also offering a broad line of sheets, sheet sets and other bedding products.

Living InStyle

New York (212) 213-9412

The Beth bedding ensemble from Living InStyle features pieced stripe velvet in a patchwork design; in rich chocolate brown, cabernet and tan. Beth is available with coordinating window treatments, throw and decorative pillows.

Mandarin is a soft blue floral embroidery on faux silk, pieced with a quilted border; it is available as a comforter set or duvet set.

Mahajan Overseas Ltd.

Toronto (416) 769-9983

Mahajan's new Green to Go program comprises fashion bedding products dictated by multiple concepts in fabrications and techniques, that have been pulled together to create a complete bedroom solution. Green to Go's palette includes chocolates and greens.

PDK/Regency

New York (212) 889-6144

Cloverley from PDK/Regency is a four fabric banded bed. The highlight is a woven jacquard embroidery on cream with gold, chocolate and beige bands.

Fiorella is a classic tile motif quilt in tan and framed by an olive smaller tile motif border.

Mod features eye-popping shapes with stripes and dots and more in shades of mauve and sage.

Pendleton Woolen Mills

Portland, Ore. (800) 760-4844

The Santa Fe embroidered duvet cover and sham is soft, smooth 300 thread count percale, cream colored and the perfect backdrop for rich chocolate brown diamond embroidery. Matching sheets available; 100% cotton.

The Sedona jacquard duvet cover and sham is silky soft, with 400 thread count cotton sateen in a jacquard weave, shimmering with rich color and texture. Fits over comforters to bring sophisticated elegance to any bedroom. Matching sheets available; 100% cotton.

Safdie & Company

New York (888) 426-8100

Safdie announces the opening of their American operation with five- and seven-piece jacquard comforter sets and more items to round out their other categories.

Universal Home Fashions

New York (212) 481-7112

New to the line is a program of printed cotton comforter sets in contemporary and traditional designs. Also new are contemporary and traditional chenille jacquard bed sets and linen and natural cotton bedding.

Hudson is one contemporary printed bed ensemble in gray and brown depicting an uneven square motif for a hand-drawn feel.

The Avalon bed features a simple floral motif woven into a linen background for a natural look. Barcelona is a rich chenille jacquard bed set with velvet and pleated satin accents. Its gray color is intended to set a gothic tone.

Bath

Bacova Guild Ltd.

High Point, N.C. (336) 878-5584

The bath rug category this market centers on the Invista Two-Point 99 Comforel nylon fiber, which has been incorporated into the four constructions that make up the new Cashmere collection.

They are: Cashmere, a 100% de-lustered nylon in a soft, plush solid color palette; Cashmere Stripe, alternating stripes of textured bright and plush low-luster solid colored nylon; Cashmere Shag, a blend of high-twist bright and low-luster plush solid colored nylon in a micro shag; and Cashmere Shimmer, a 100% textured bright solid color nylon.

The company's new bath accessories lineup includes the addition of Pine Ridge to the lodge-style program. It includes a printed 100% cotton shower curtain, stoneware accessories with decals, resin lotion dispenser and shower curtain hooks, cotton bath towels with faux suede appliqués and embroidery, and 100% nylon printed bath mats.

Bardwil Industries

New York (212) 944-1870

Lenox Bath is introducing the Holiday Jacquards collection in multiple colorways. The all-over patterns including Snowflakes, Winter Wonderland, Holly Silhouette, Holly Berry and others are yarn-dyed and reversible and feature intricate jacquard border designs made of 100% combed cotton. Each piece is branded with a Lenox hangtags and label.

Blonder Home Accents

Cleveland (216) 431-3560

The Sanctuary collection draws its inspiration from nature and is meant to relax the user. The accessories are frosted glass and resin, each piece etched with a leaf design in "restful" colors, including aloe, morning breeze and whispering wind. The tissue box is made of wicker rattan with a decal of three etched leaves in resin.

The company drew inspiration for its new Indus Valley from the ancient Indian and Pakistani civilizations. The heavily crackled resin bath accessories imitate a dried up river bed. The top paint layer is an almond butter, and the deeper crackles reveal an earthy topaz. The base and top of each piece mimics the appearance of wood and is dressed with a slight metallic underlay.

The Country Pine collection stems from vintage red ware pottery with a pinecone motif. The pinecone on these hand-painted resin pieces is scraped deep into the terra cotta red clay.

Classic Burl reveals earthy patterns on stained and knotted real wood surfaces accented with a cognac stain. The tumbler and soap dish draw added attention to the burled wood with white frosted glass accents.

Hobnail's opaque glassware pieces date back to Victorian times. The collection is styled like the milk glass hobnail of yesteryear. The body of each pressed glass piece has raised knobs and the mild white color is dense and even.

Buettner USA

New York (212) 726.9093

New five-piece bath ensemble collections — which include a bath sheet, bath towel, hand towel, wash cloth and bath mat — come in several new styles: Animal Skins; Damask; Natural Wood; Plaids; Back to School; Spa; and Hospitality.

There are also several new beach towel offerings: Nautical; Tie Dye; Florals; Sports; and Geometrics.

Buettner's beach towels come in four sizes — 30-by-60, 34-by-64, 40-by-70 and 70-by-70.

Creative Bath Products

New York (212) 889-2666

Creative Bath is featuring more than 20 new ensembles, many of them produced domestically at the company's Long Island factory — meaning they carry lead times of 10 days or less.

The domestic line includes: Capriccio, a stand-alone acrylic ensemble with a swirl-like design in a marble finish, available in five colorways; and Heirloom, a metallic stand-alone polypropylene ensemble available in six sparkling metallic hues;

Imported coordinate programs include several new open-line offerings, including in-house designs as well as many from brands like Echo, Joseph Abboud and Hautman Brothers.

The oversized floral watercolor-styled Opaline comprises ceramic accessories, embroidered towels, a 100% cotton sateen shower curtain and a 100% cotton rug.

Espalma/Cobra Trading

New York (212) 213-1850

There are many new bath towel introductions this market.

Nirvana is a pleated-weave with variegated yarns that achieve a new texture look on solid-colored towels. Made of 100% cotton, it is available as a three-piece ensemble and comes in black, white and variegated silver.

The Maui collection depicts a jungle leaf pattern on sculpted velour with a fringe border. Also available as a three-piece ensemble and made of 100% cotton, is comes in tangerine, marigold, leaf and plum.

Stitches is a grouping of zero-twist horizontal rib towels featuring contrasting detail stitching between each rib and on the border. It comes in black, white and silver.

Tropical Texture is treated with an organic wash called Amazontex which is synthesized from Brazilian cupuaçu fruit that contains a triglyceride extract. The product is environmentally friendly and completely biodegradable.

Everglades is another collection that features tropical leaves and florals on a wide sculpted body. The towels feature a velour border. Made of 100% cotton, the Everglades ensemble comes in lime, lemon, and orange.

Ex-Cell Home Fashions

New York (212) 213-8000

Ex-Cell's focus continues on recurring themes as they evolve and mature. A collection centered on stately patterns evokes grandeur but in pared-down lines and understated colors.

The ongoing importance of optic and geometric design trends is showcased in the Menswear groups. These are pattern- and texture-driven styles that use brown and linen tones mixed with black and off-white.

Romantic looks are still important; the update is the use of soft cosmetic shades. Themes here are sophisticated and mix luxury with washed comfortable looks, combining matted and shiny tones.

Images from nature are still strong and are complemented by an emphasis on texture. Cotton, wood, stone and other natural materials support this concept.

Ginsey Industries

Bellmawr, N.J. (856) 933-1300

Several new embossed vinyl toilet seats are offered in surprising patterns — Hibiscus, Jute, Rose Border and Deco Border — in the Soft Toilet Seat line. Grounds in white and bone; matching hinges.

New to Ginsey's bath offerings is a line of accent rugs that are embellished with a touch of colored embroidery. They come in white and bone.

Hilasal

Miami (305) 629-9332

The new Happy Chairs beach towels are 55-by-70 fiber-reactive 100% cotton and are part of the new super-photographic Environmental collection. Hilasal "finds paradise and saves it on a towel" with this new eco line.

Also new: Beach and Back to School cabana stripes in two collections — Legacy and Cabanos, each in nine colors, including brights for the beach and mellows for back to school. They are 100% fiber-reactive printed loop terries measuring 30-by-60.

Hotel offers 100% ring-spun towels in elegant textures.

Harmony in densely woven loop, combined with silky Egyptian fibers for greater absorbency.

Naturel towels are 100% ring-spun; the Pure collection is a four-ply 100% ring-spun towel.

Loftex

New York (212) 302-1162

Loftex created a juxtaposition of images, colors and constructions for their Beach '09 line. It marries two of the most popular eras that have been seeing a reemergence: influences from the Victorian age and modern pop art of the mid-century conspired to create the Summer Night collection.

The fresh twist offers a delightful color palette: everyday hues of purple, brown, green, gray and blue become beet, sparrow, sugar snap green, chiffon pink, drizzle & sapphire.

Mohawk Home

Sugar Valley, Ga. (800) 843-4473

Most of Mohawk Home's new bath rug offerings are made of natural fibers and are thus imported. For the first time ever, Mohawk will roll out a line of organic cotton bath rugs as well as a series of new patterns and colors in natural fibers.

New introductions in nylon include new constructions as well as an updated color direction.

Tweel Home Furnishings

Newark, N.J. (973) 286-1800

Tweel has partnered with high-end bath design house Mike+Ally to develop a bridge line of ornate and fanciful accessories under the brand ALLY NYC.

It includes several styles. Verona, a soft and romantic collection, employs tassels, faux mother of pearl and delicate beading. The hand-painted white jade hue and swirl enamel pattern enhance the mood of this set, which includes a wastebasket, tissue cover, tumbler, lotion pump, toothbrush holder and soap dish.

Stockholm is another group; it replicates old-world hammered metal techniques and is embellished with jewel-colored stones. This dressy set intended for a vanity includes a wastebasket, tissue cover, tumbler, lotion pump, toothbrush holder and soap dish.

Sunham Home Fashions

Columbus, Ind. (812) 378-8872

The Berkeley Collection from the Sunham Bath Division is a playful mix of Bohemian styling with eye-catching color combinations infused with a design mix of scale, fabrication and textures. Featuring patterns and textiles from the late '60s and early '70s including crochet and floor cloth prints, this collection of bath rugs, towels and accent rugs will inspire the flower children of yesterday and tomorrow.

Kitchen/Tabletop

Alpha Home Fashions

Ewing, N.J. (609) 406-0914

Alpha is showing five new collections that overlap with decorative pillows for cross coordination.

There are also several independent new styles being shown this market.

Design themes include embroidered cotton in basic neutral palettes, dressy jacquards in earth tones, faux dupioni in jewel tones and an upscale "hotel" line of faux silk and cotton blend in formal colors, among others

Arlee Home Fashions

New York (212) 689-0020

Focused on a back-to-basics approach to product and merchandising. The focus is on key fabrics across all product categories, including faux suede, faux silk, duck and popularly priced jacquards. The newest addition is crushed velvet, which is included in all product categories.

Ensemble merchandising is the mission in Arlee's table linens category this market. The company is featuring its core fabrics, including new tapestries, in placemat and matching chair pads.

Bardwil Industries

New York (212) 944-1870

New collections for the Dansk, Lenox and Liz Claiborne programs are set to debut, as well as new offerings for the company's rapidly growing kitchen textiles category.

The Dansk line is undergoing a re-launch based on the recent re-launch of the brand's dinnerware line. Tagged "Transcending Time Through Design," this new approach to the brand returns to Dansk's roots. Inspired by early Dansk products with additions of new color schemes and the use of appropriate fabrics and textured styles. An example is Urban Picnic, a collection aimed at the younger consumer with its playful patterns and contemporary colors.

The Lenox line of upscale, more formal table linens is anted up with several additions. Holiday Nouveau is an existing pattern that is being enhanced now with a coordinating collection titled Trimmings. It includes a chair bow, stocking, wine bag and engineered tree skirt.

Lenox's kitchen offerings are also being expanded with the introduction of the Brocade to-piece sculpted towel set in three colors.

Liz Claiborne is expanded this market with the Horizons collection of harvest designs. It includes the Painted Leaves pattern, a painterly all-over print, which coordinates with the Dorset Stripe tablecloth and the Geo Grid placemat.

The kitchen textiles category continues its momentum with the Holiday Kitchen Basics collection. There is a new two-piece solid holiday pique kitchen towel, available in four colors — spruce, cranberry, gold and red. This is just one in a broad, hefty offering of gift-able sets, which are poised as a major presentation this market in the kitchen textiles category.

Ex-Cell Home Fashions

New York (212) 213-8000

Harvest and holiday being an important part of its seasonal business, Ex-Cell is making several new introductions that take a thematic approach. Under Harvest, the key themes are Vineyard and Hay Ride, both of which focus on nature's symbols of the fall season and its colors — rich and earthy.

Christmas products are based on two design directions — Formal/Traditional, and Holiday Shine. Motifs tend to be classic — poinsettias, holly, pinecones and scrolls. The non-traditional product is embodied in Holiday Shine, which employs contrasts of matte and shiny looks. Smart tailoring and dressmaker details add to the surface interest and are meant to elevate the product beyond everyday use.

The John Ritzenthaler Co.

West Conshohocken, Pa.

(610) 825-9321

The company is "going green" with the introduction of a new kitchen textile collection, Ok Organic. All the included items are made of 100% organic cotton —cotton grown sans the use of harsh chemicals, pesticides and fertilizers.

The methods, materials and dyes used in organic cotton have a low impact on the environment, the company said, and are certified by Skal International.

In line with its eco-friendly attributes, Ok Organic employs a serene, earth-inspired color palette of bark, canyon, wheat, sand, leaf and surf.

The packaging, too, is earth conscious, made of 100% recycled materials. Ok Organic components include kitchen towels, dishcloth and pocket mitts.

Lintex Linens

New York (212) 679-8046

New table linens intro: Chinese embroidered cutwork designs appropriate for use all year round.

Also new: Festive Occasions in white and ivory for the holidays.

In the kitchen textiles arena, Espresso is a towel collection of elegant jacquard designs inspired by Italian linens. This group employs a soft cotton and Tuscan colors. The towels are oversized at 22-by-30 with a loop for easy hanging.

Mahajan Overseas

Toronto (416) 769-9983

The Village Square collection, available in five colors, comprises square placemats made of chenille.

Ikat jacquard stripe takes a traditional Southeast Asian weaving method and design and updates it with contemporary colors for flexible dining settings — formal or casual.

Popular Bath Products

Brooklyn, N.Y. (718) 484-4469

The French Baker collection uses transfer art for achieving the image. This Provence-inspired theme has been translated onto placemats, napkins, oven mitts, pot holders and soft window coverings.

Trendex Home Designs

Saint Laurent, Quebec (514) 363-5220

Opulence and texture are the themes from Trendex this market for the fall and holiday 2008 product line up. The palette calls for rich colors and vibrant metallics that bedeck simple casual and ornate formal styles alike.

Collections include the espresso-colored Marina and spice colors Laredo, both made of polyester for easy care, and the textured polyester Kobi and Brittany collections.

All include placemats, napkins, runners, decorative pillows and chair pads.

Tweel Home Furnishings

Newark, N.J. (973) 286-1800

For the holidays in kitchen textiles, Tweel is pairing whimsical harvest iconic images with deep autumn colors. The Joy of Harvest pattern depicts scarecrows and pumpkins on all components — and the pot holder is shaped like a pumpkin.

Inspirational adages remain a core theme for Tweel. For market there are several new offerings focused on Christmas themes.

Components include 100% cotton printed kitchen towels, border towels, oven mitts and pot holders.

Also for the holidays, Cardinal Joy takes a traditional bird motif and paints it with warm colors — red and neutrals. On a textured fabrication, this collection comprises placemats in fabric, cork back or vinyl.

Many of these kitchen textiles and table linens collections tie back to coordinating decorative pillows.

Area rugs

Bacova Guild Ltd.

High Point, N.C. (336) 878-5584

Responding to increased demands for higher quality seasonal goods, Bacova focused its efforts for this market on hand-made, machine-washable, hand-tufted and hand-woven accent rugs donning patterns by from reputable new designers. Examples include Snowbird Love Snow, which depicts licensed work of artist Barb Tourtillotte.

But the company is also addressing the needs of price-conscious consumers with the similar styling applied to more promotional yet value-added rug qualities.

Examples of new offerings include the 100% olefin Texture Weave collection's Chippendale rug, which features a traditional pattern and a skid-resistant latex back.

The door mat business is also being enhanced with new eco-friendly coir varieties that feature a rubber back and lead-free enamel.

Balta US

Dalton, Ga. (706) 278-8008

Taking the Urban Chic collection in new directions this market: drawing from Safari themes and the skin patterns of wild cats and zebras, the new offering interprets some of nature's designs in contemporary styles.

There are eight designs — two examples being Traveler and Zoological — made specifically for the American market in the collection, but the company's Belgian parent offers an additional 24 looks to flesh out the line. Sizes range from 5-by-8 to 8-by-11. Each piece is surged and sheared.

Mohawk Home

Sugar Valley, Ga. (800) 843-4473

Mohawk's mat division is adding several new fashion-forward collections in both domestic and imported constructions. The company noted that this category permits it to leverage its corporate "Greenworks" initiative and promote the eco-friendly aspects of these products, such as recycled rubber mats.

In the woven rug category, Mohawk is introducing several new collections, the largest being Seabring, which employs a high pile and textured construction in heathered two-ply yarns on its 40 contemporary, modern and casual designs. The color direction here includes blues, chocolate, terra cotta, saddle leather and celadon green.

In printed rug offerings, there are two new collections — Gramercy and Estate.

Gramercy comprises 30 casual and contemporary designs depicted in gray and neutral hues. Estate utters a more urban, sleek style done with flair via the use of gold, red and blue hues in 30 designs.

The tufted rug category is being updated with 10 new colors for its palette. New collections include Raffia, Modern Elements, a multi-colored shag and Metro Lux. In scatter sizes, there are 12 new patterns in solid-colored nylon, representing the company's largest rollout ever in the solid color nylon category.

There are also several new tufted rugs that use blends of nylon and olefin.

Obeetee Inc.

New York (212) 633-9744

Adding wool rugs to the Ingredients collection, Obeetee debuts the Clayton, Connect, Yuma and Melrose rugs, available in scatter through area sizes.

Ingredients rugs are handmade in India using only natural materials from sustainable resources.

Dec Pillows

Alpha Home Fashions

Ewing, N.J. (609) 406-0914

The company is showing five new collections that overlap with table linens for cross-coordination.

There are also several independent new styles being shown this market.

Design themes include embroidered cotton in basic neutral palettes, dressy jacquards in earth tones, faux dupioni in jewel tones and an upscale "hotel" line of faux silk and cotton blend in formal colors, among others.

Arlee Home Fashions

New York (212) 689-0020

Focused on a back-to-basics approach to product and merchandising, and on key fabrics across all product categories, including faux suede, faux silk, duck and popularly priced jacquards. The newest addition is crushed velvet.

Textured solids continue to be focal point in dec pillows, with more than a dozen new fabrics, and while the knife edge is still the mainstay there is interest in some of the new constructions like box styles. European-styled tapestries are also important.

Crushed Velvet in polyester, comes in six colors — burgundy, olive, chocolate, smoke, taupe and gold. Matching components: placemats, chair pads, throws and soft window panels and valances.

Caldeira USA

New York (212) 532-2292

Showing the new European collection, grouped into three design themes:

Holiday includes traditional and contemporary yet sophisticated European designs woven in green, red, and teal color combinations.

Shimmer and Shine couples a European velvet and chenille woven construction with silver Lurex for a new interpretation of traditional styling.

Fabulous Fall offers contemporary stripes, dots and wave patterns as well as traditional damasks and floral designs woven in a palette of chocolate brown, rust, gold and taupe.

Also included in Fabulous Fall collection is a higher-end group of designs woven with bamboo.

Caldeira also bows its Chinese Collection, which also draws from European inspiration. It includes: an extensive line of faux fur pillows and matching throws; an organic grouping of linen, cotton and silk pieces; and the company's signature chenille and boucle looks.All of Caldeira's collections marry decorative pillows with throws and soft window treatments.

Corona Décor

Seattle (206) 763-1600

There are several new pillow designs being introduced.

The Coral pillow from the By the Sea Collection is pieced, made in Seattle.

Bird Garden is a French-Asian-inspired medallion pillow available in multiple tones and sizes. It employs a tapestry panel of 80% cotton and 20% wool content and it is embellished with a multi colored onion ball fringe, velvet backing and zipper. The panel is loomed in France and the pieces are hand crafted and finished in Seattle.

Blue Flower Brown Chair uses a tapestry panel of 80%cotton and 20% wool blend. Panel loomed in France; pieces hand-crafted and finished here.

Surya

Calhoun, Ga. (706) 625-4823

Aggressively growing product roster beyond rugs with several coordinating accessories.

Dec pillows are hand-crafted in a variety of materials including jute, felt, velvet and cotton. The new line has embroidery, appliqué and quilting details.

There are four groups of color stories: black, white and red; brown, cream and orange; shades of browns and greens; and gray, brown, cream and different blues. These palettes coordinate with Surya's area rugs and wall art.

All of the decorative pillows are 18-inch squares and a filled with a down-like poly.

Tweel Home Furnishings

Newark, N.J. (973) 286-1800

Inspirational adages, especially those with holiday themes, are the highlight in the category. Peaceful Bird, Cardinal Joy, Joy to the World and Peace on Earth are some collections under this design direction. They come in nostalgic, elegant looks and are available in any size and as tapestries or printed pillows with sheeting or micro-suede backing.

Draft blockers are still a strong part of Tweel's holiday assortment, and this market the line includes the Christmas Eve and Love Hope Joy & Peace patterns. These, too, are available as tapestry or printed pillows.

Many of Tweel's decorative pillow offerings are made to coordinate with some of its table linens and kitchen textiles.

Pillows, Pads, Blankets & Throws

International Home Fashions

Black Mountains, N.C.

(828) 669-6321

A complete line of both electric and conventional blankets and throws debuts this market.

Electric blankets in five styles, from $39 to $69: 100% polyester promotional twin; 80% acrylic/20% poly woven twin; 400 gsm fleece twin; 400 gsm plush twin; brushed cotton rich twin. Two new electric throws and two electric mattress pads fill out the line.

Conventional blankets, to retail from $8 to $39 include: 100% poly promotional twin/full; two cotton thermal twins; promotional fleece for twin; a micro-super-soft plush for twin; hotel flocked for twin.

Several new throws debut at price points ranging from $14.99 to $39.99.

Lawrence Home Fashions Inc.

Quebec (514) 343 3740

New: a velvety soft mattress enhancer with super-soft fleece on one side and a cool microfiber on the reverse making it a totally reversible mattress cover. Contains a high loft, non allergenic hollow fiber polyester filling, with fitted sidewalls that provide a secure fit to ensure no movement on the mattress.

Messina & Zucker

New York (212) 889-3750

The Cool Max Cool Comfort Sleep collection comprises bed pillows, mattress pads, pillow protectors and pillowcases. Embraceable, luxury down-like pillow provides the luxury of down in a down-like fiber.

Also offered: specialty pillows such as the Dimple Anti-Stress pillow and an expanded new line of anti-microbial and allergist-recommended mattress protectors and pillow protectors.

Pendleton Woolen Mills

Portland, Ore. (800) 760-4844

Yakima Camp blankets have a vintage look that is at home in rustic and contemporary settings. The Yakima recalls the original camp blankets relied upon by early sheep herders in the Northwest. Colors available include Green Heather, Blue Heather and Red Heather.

A masterpiece of modern weaving, the Dreamweave blanket is light and lacy, with a checkerboard weave. Made of 100% Merino wool. Colors available include Blue, Pink, White, Taupe, Pumpkin, Green, Butter, Thistle.

Sleep Studio

New York (212) 679-6679

Sleep Studio announces the Somaflex bed collection, made with a next generation eco-friendly material that can either immediately conform to a body's shape like memory foam or provide a latex-like resiliency. It offers the pressure relief of memory foam, the support of latex and to have ventilating air channels that penetrate the entire mattress to maintain a comfortable sleeping temperature. Somaflex design allows adjustable firmness and resiliency; it's actually several beds in one.

The Somaflex bed comes as a complete set with a foundation built around a German engineered point and spring support system with four zones of support. It comes covered in a variety of colors made with natural fiber materials and can either stand alone as a bed or easily fit into an existing bed.

Pacific Coast Feather

Seattle (888) 297-1778

New in the design portfolio, the Tria pillow concentrates and restricts the movement of down to provide support as well as softness.

This patent-pending, interior chamber design in Tria holds additional down fill in place for extra firmness. A unique triple-chamber approach assures that support stays in place as the sleeper repositions during the night. The outer pillow filled with down surrounds the more compacted inner chambers for a finishing touch of softness.

The Side-by-Side medium support pillow features two side-by-side inner chambers that stay full for enhanced support. The DownAround pillow (soft-medium support) features a single chamber, pillow-in-a-pillow design for maximum adjustability.

Tria Side-by-Side and DownAround pillow styles also offer 300 thread count Barrier Weave Downproof fabric, allergy free warranty, and 30-night comfort guarantee.

Pacific Coast's SuperLoft True Baffle Box feather bed is a high lofting feather bed for cushioning comfort and long-lasting support; patented tufted box design allows more fabric per stitched box. Pleated corners fluff out and expand, which means that Hyperclean Pacific Coast feathers can fill each three dimensional baffle box and fluff to the maximum, to provide a fluffy, positively comfortable sleep experience.

Pacific Coast also offers the SuperLoft design features in down comforters, blankets and pillows.

United Feather & Down

Des Plaines, Ill. (847) 296-6500

The SilverFill with X-Static Personal Comfort pillow collection offers a new level of sleep comfort and rejuvenation with the addition of SilverFill with X-Static. The pillows, with their signature construction for side sleepers, back sleepers and stomach sleepers, now provide permanent protection from mildew, odors, dust mites and bacteria via the all-natural fibers that only silver can deliver.

The SilverFill with X-Static mattress pad collection applies anti-microbial and anti-bacterial properties. In addition to the permanent protection from odor and bacteria, and the anti-static and thermodynamic properties that SilverFill offers, each mattress pad is fully reversible and has an elasticized skirt for deep premium mattresses and pillow tops. Additionally, these mattress pads, like all of the SilverFill products, offer protection from methicillin-resistant staphylococcus aureus (MRSA), the deadly, hard-to-treat "superbug."

Window coverings

Domay

Montreal (514) 383-8989

Domay continues its expansion into window coverings with newly created Tuxedo and Pearl voile window curtains with rod pockets, in popular selling size 60-by-84. Both curtains come in key colors white and cream, are easy care 100% polyester, are packaged in a zippered pouch with hanger and feature a picture and size guide insert.

Organza comes in an assortment of rich tone colors.

Infant & Juvenile

Ginsey Industries

Bellmawr, N.J. (856) 933-1300

Sesame Elmo Air, under a license with Sesame Street, is a cushioned potty seat for toddlers, and is part of a larger line of potty training items. The line — comprised of easy to clean and assemble items — includes pieces that can fit on adult toilet seats.

Mohawk Home

Sugar Valley, Ga. (800) 843-4473

Mohawk Home wants to tap deeper into this segment, which the company sees as growing.

Expanded showroom space is devoted to kids' rugs with fun, bright and colorful offerings.

Several new imported programs feature design concepts that are "a departure from the traditional squares and circles," Mohawk said, but maintain the functional characteristics these types of rugs demand.

Safdie & Company

New York (888) 426-8100

Safdie & Company introduces juvenile bedding with their Back to School collection, in corduroy, 100% Cotton denim, and T-200 sheets with comforter with two shams. From China and Pakistan.

Whisper Soft Mills

New York (212) 213-1135

The pieced Cat Walk bed from Claire's is a mix of crushed velour, ribbon accents, and a rich leopard print. Mix any of the fun pillows to create your own style.

Jeep's Extreme in-your-face print technique features a Jeep Wrangler head out of the desert.

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