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Veratex builds out sheet line

VANNUYS, Calif. — Veratex is launching a new 350-count Egyptian-cotton sheeting program called the Bloom Collection in six light/medium bright contemporary colors.

Bloom will also be available in 50-by-60-inch rustic Scandinavian-inspired throws in the same palette: cloud, pool, stem, orchid, twig and tigerlilly, with a one-inch windowpane dobby.

According to Susan Hagen, head designer at Veratex, "Bloom reflects where the whole spring collection is this market, based on what's happening color-wise in ready-to-wear."

In the core Medici collection of sheets, seven new jewel tones are being added: crimson, pomegranate, amethyst, persimmon, lichen, espresso and peacock.

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