follow us

Dan River promotes Wetmore to vp post

Dan River Home Fashions has promoted Geri Wetmore to the newly created position of vp for lifestyle brand marketing and business development. In her new position, she reports directly to president Tom Muscalino.

Wetmore, formerly a regional sales manager, is responsible for the development and positioning of the company's lifestyle business initiatives. The Lily Pulitzer Home and Alexander Julian Home licensed programs are her immediate focus.

Dan River's sales, design, product development, merchandising and manufacturing organizations, as well as its licensing partners, are all working closely with her.

Wetmore originally joined the major mill in 1999. She is based in the company's New York offices.

Featured Video

Other Home Furnishings Sites

Casual Living
Furniture Today
Gifts and Decorative Accessories
Home Accents Today
Kids Today
HFN - Home Furnishings News