Soft-Tex takes Royal Velvet license
October 16, 2006,
New York, NY – Soft-Tex Manufacturing has landed the license for Royal Velvet and Royal Velvet Big and Soft brands synthetic pillows, mattress pads, and mattress covers in all materials including Visco memory foam. The product will be available to ship in spring 2007.
“The addition of the Royal Velvet to our stable of brands is an exciting way to mark our 20th anniversary as a company,” stated Arthur Perry, president and co-owner of Soft-Tex Manufacturing. His company plans to expand its New York showroom to a more modern space at 230 Fifth Avenue, and will move its manufacturing to a new 120,000-sq.-ft. plant near Albany, N.Y.
The license for Royal Velvet down and down alternative bed covering and sleep pillows is held by Blue Ridge Home Fashions.
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