Polo Ralph Lauren Forms Branding Group

Polo Ralph Lauren Corporation is starting a new group, Global Brand Concepts, which will develop new lifestyle brands for specialty and department stores, ranging from apparel to home furnishings.

Chairman and ceo Ralph Lauren noted, "There's a strong need in the marketplace for individuality to drive traffic into stores. We will meet that need by partnering throughout the process on quality design, operations, marketing, merchandising, and advertising. We can be all of that for stores looking for new, specialized brands."

President and coo Roger Farah added, "We are setting up a structure which can basically be a one-stop shop for companies in need of niche opportunities to meet customer's demands."

The brand currently has a position in home categories with licensees such as WestPoint Home for bed and bath, Yves Delorme for luxury linens, Bacova for bath rugs, a Town and Country division for table linens, and Henredon for furniture.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • The Countdown to the ICON Honors Continues featuring Christophe Pourny

    Camera Icon More Videos


HTT digital edition

See the May 2017 issue of Home & Textiles Today. In this issue, we discuss our annual Market Basket survey, which finds higher prices and more polyester at leading retailers. See details!