Sleep Innovations to drop Bassetti license
March 15, 2002,
West Long Branch, NJ &3151; After two years of representing and marketing the Bassetti line of bedding, Sleep Innovations announced that it and the Italian-based company are parting ways and that it will market its own line of bed ensembles.
"We enjoyed our exclusive working arrangement with Bassetti, and we had success placing designs from the collections. However, we have decided to focus our assets in another location," said Michael Fux, president of Sleep Innovations. "We will help Bassetti make a smooth transition to another supplier, and we will honor all commitments we made to our customers until the transition is complete."
"We had plenty of success with Bassetti," Stewart said. "We just decided to move in another direction," Stewart said.
The new line of bedroom ensembles to be marketed by Sleep Innovations will be labeled Sensus and is part of the company's new direction. In contrast to Bassetti's ensembles, which were known for their photo-realistic patterns, Sensus will try to build market share utilizing different fabrics, embellishments and signature looks. Three different ensembles will be available for department and specialty stores with a shipping date in late summer/early fall.
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