Metro Group embraces RIFD in Store of the Future
January 12, 2004,
NEW YORK — METRO Group, the world's fifth-largest retailing company, will begin using RFID technology (Radio Frequency Identification) throughout its entire process chain. Beginning in November 2004, approximately 100 suppliers initially will affix RFID tags to their pallets and transport packages for delivery to 10 central warehouses and around 250 stores within the METRO Group's sales divisions Metro Cash & Carry, Real hypermarkets, Extra supermarkets and Galeria Kaufhof department stores.
Tests with the new RFID tags have been successfully conducted over recent months at the METRO Group's Extra Future Store in Rheinberg, Germany, the first project of the METRO Group Future Store Initiative. In Rheinberg, the initiative tests the use and interaction of a number of new retailing technologies under real-life conditions, with the objective to develop benefit-driven solutions — both for customers and retailers. To achieve this, RFID technology enables non-contact transmission of product information such as price, manufacturer, expiration date and a product's weight via radio frequency.
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