Next Creations unveils eco comforter, Loft, Raymond Waites
Heath E. Combs -- Home Textiles Today, August 7, 2007
At Market – A new eco-friendly, solid color comforter; a new collection of duvet and comforters called New York Loft; and a younger approach to its benchmark decorative bedding line by Raymond Waites highlight the introductions this market at Next Creations.
The new basic comforter comes in two versions: an all-bamboo shell, woven as a 250 thread count sateen and filled with the corn-derived fiber Ingeo; and the same fill in an organic cotton shell with organic or eco-friendly dyes. Michael Vidra, Next president, said biodegradable packaging and a collection of prints using vegetable dyes are coming developments.
New York Loft, seven duvets including prints, is a new sub-brand. In the main bedding collection, Vidra explained, “We are catering to a younger consumer this market, but still one who is after the traditional look. There aren’t as many bells and whistles. There’s more tailoring.”
The Raymond Waites collection, with a seven-style set of introductions, has an important new solid color fabric used on most of the beds as a major piece or as embellishment – a 60% silk/40% polyester blend.
Next also is offering six coverlets. “They’re becoming very important,” Vidra pointed out. “They’re multi-purpose and it’s easy bed dressing. It takes the best of a bedspread in weight, and the best of a comforter in style – and is less expensive than a comforter.”
The coverlet will retail for under $100 for the queen.
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