Serta Partners With Leggett & Platt for Foam Line
April 25, 2005,
New York — Serta International and Sleep Comfort Systems, part of Leggett & Platt's urethane division, have joined forces to introduce an extensive line of Serta-branded foam sleep pillows, mattress toppers and other specialty pillows to be marketed and sold by Serta, a first for the bedding company.
The foam line is divided into three pricing tiers: Serta Basics, with pillows from $20 to $40; International Touch, featuring pillows $30 to $70; and the KoolComfort collection, which includes pillows priced from $40 to $160. Serta Basics consists of four different memory foam pillows, a mattress pad and a topper, while International Touch has similar items in an upgraded foam. The KoolComfort collection features the new foam technology with a knife edge design and satin cording in three pillows and two toppers.
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