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Beaulieu Upgrades Dealer Website

Beaulieu of America has launched a new version of its website to make it more convenient, faster, and easier for its dealer partners to order products and retrieve account information. is the privately-held carpet and rug manufacturer's dealer-exclusive website for order entry and account administration. Originally launched in 1999, the site has been under re-construction for more than a year.

"We worked with a large group of dealers to ensure would deliver the capabilities and functionality dealers wanted most," said Michael McAllister, vp, marketing information systems. "They consulted with everybody on the Beaulieu project team, which included top level executives and representatives from marketing, operations, customer service, and accounting, as well as IT."

Ease of use was crucial, McAllister said. "We made that a priority in designing the site. If it's not easy to understand and operate, it doesn't matter how much functionality it has, because it won't get used."

Internally, will be key to changing some of the company's business methods. "It has already changed the way ... we make and transport carpet and the way our plants communicate and control processes and capacities," he added. "Now it will revolutionize our forward integration."

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