Ralph Lauren Home goes organic for Lauren Spa
Home & Textiles Today Staff -- Home Textiles Today, March 13, 2007
New York -- Polo Ralph Lauren Home is going green later this year with the rollout of a luxury organic program, Lauren Spa.
Lauren Spa will debut in October at Lauren's top retail doors. The solid color program is Skal-certified, and the dyes used are vegetable.
Duvets, sheets and towels will be available in 11 colors. Duvets will retail at $200 queen and open stock sheets at $70 for a flat or fitted queen. In addition to the percale bedding, Lauren Spa will offer a matelasse night spread and shams in two colors.
Bath towels will retail at $39.99, slightly higher than Lauren's current top-of-the-line Avenue towel, which retails at $29.99. The bath program also includes a robe and tub mat.
The plastic packaging being used in Lauren Spa is recyclable. Inserts are made from recycled paper.
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