Ralph Lauren Home goes organic for Lauren Spa
March 13, 2007-- Home Textiles Today,
New York -- Polo Ralph Lauren Home is going green later this year with the rollout of a luxury organic program, Lauren Spa.
Lauren Spa will debut in October at Lauren's top retail doors. The solid color program is Skal-certified, and the dyes used are vegetable.
Duvets, sheets and towels will be available in 11 colors. Duvets will retail at $200 queen and open stock sheets at $70 for a flat or fitted queen. In addition to the percale bedding, Lauren Spa will offer a matelasse night spread and shams in two colors.
Bath towels will retail at $39.99, slightly higher than Lauren's current top-of-the-line Avenue towel, which retails at $29.99. The bath program also includes a robe and tub mat.
The plastic packaging being used in Lauren Spa is recyclable. Inserts are made from recycled paper.
Related Content By Author
Industry Related Content
New homes for Indo Count, Trident