PrimaLoft introduces opening price down alternative
Gary Evans -- Home Textiles Today, November 3, 2004
ALBANY, N.Y. – PrimaLoft has introduced Loftie as an opening price point tier in its full line of down alternative fill, followed by existing products such as PrimaLoft - The Luxury Down Alternative and PrimaLoft Elegance at the higher end of the spectrum.
Loftie is hypoallergenic and features easy care properties. It will be offered in basic bedding with a minimum of 230-count cotton shells and have a suggested retail of $19.99 on standard pillows and $69.99 on full comforters.
PrimaLoft - The Luxury Down Alternative is a microfiber insulation that mimics the physical and thermal properties of down. It is as warm and soft as down, but is water repellent and retains warmth when wet, according to the company. PrimaLoft Elegance is a down alternative constructed of hypoallergenic microfibers.