PrimaLoft introduces opening price down alternative
November 3, 2004,
ALBANY, N.Y. – PrimaLoft has introduced Loftie as an opening price point tier in its full line of down alternative fill, followed by existing products such as PrimaLoft - The Luxury Down Alternative and PrimaLoft Elegance at the higher end of the spectrum.
PrimaLoft - The Luxury Down Alternative is a microfiber insulation that mimics the physical and thermal properties of down. It is as warm and soft as down, but is water repellent and retains warmth when wet, according to the company. PrimaLoft Elegance is a down alternative constructed of hypoallergenic microfibers.
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