PrimaLoft introduces opening price down alternative

ALBANY, N.Y. – PrimaLoft has introduced Loftie as an opening price point tier in its full line of down alternative fill, followed by existing products such as PrimaLoft - The Luxury Down Alternative and PrimaLoft Elegance at the higher end of the spectrum.

Loftie is hypoallergenic and features easy care properties. It will be offered in basic bedding with a minimum of 230-count cotton shells and have a suggested retail of $19.99 on standard pillows and $69.99 on full comforters.

PrimaLoft - The Luxury Down Alternative is a microfiber insulation that mimics the physical and thermal properties of down. It is as warm and soft as down, but is water repellent and retains warmth when wet, according to the company. PrimaLoft Elegance is a down alternative constructed of hypoallergenic microfibers.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!