Stein Mart accelerates home department upgrades

Jacksonville, Fla. – Stein Mart is two months ahead of plan in its home department “reinvention” with installations done in more than half of all 261 stores, HTT has learned from Kassie Jones, vp, gmm.

The new sets appeal to two core Stein Mart shoppers: the working woman with traditional and opulent taste, and the somewhat younger consumer who prefers casual looks. The company invested in all-new, color-led design themes, which will support more frequent seasonal product introductions.

Vendors are being informed earlier in each seasonal sequence, in order to keep impulse shopping activated; core lines stay consistent but fresh items will build out the look every 60 days.

Presentation now includes three fully dressed queen beds, with neat stacking of related bed and bath components; an expanded dec pillow assortment; major additions to comforter sets; and solid-color bath towel walls in the back.

Featured Video

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT digital edition

See the June 2017 issue of Home & Textiles Today. In this issue, we discuss how U.S, ports are gearing up for the future, and what to expect from second half trade shows. See details!