Revman to Debut Tommy Bahama Lines
July 30, 2007,
Next week, Revman will officially take the wraps off its new Tommy Bahama line, a full presentation of bedding and bath products.
Tommy Bahama is being presented at two levels. The Relax collection is more casual, with 300-count all-cotton sheeting and a $299 retail on queen comforter sets. The Tommy Bahama Collection is inspired by luxury resort hotels, with 400-count pima or Egyptian sheeting and a $392 retail for a queen comforter set.
Relax consists of two top-of-bed patterns — a textural print strip and a textural print batik — both offered in multiple colorways. In addition, the line includes a novelty print sheet featuring a nautical map motif.
The Tommy Bahama resort-inspired Collection ranges across six beds. "There are a lot of yarn dyes, a lot of different looks and substrates," said Diane Piemonte, vp, creative services.
The Collection includes a signature line of highly textured, quilted coverlets. "We're expanding coverlets. We've been seeing a lot of interest in alternative, lightweight top-of-bed," said Piemonte.
In addition, the Tommy Bahama Collection will include stand-alone sheet sets that can layer back in to any of the Collection beds. The heathered-look solid sheets are available sea glass, spice berry and straw.
In bath, Revman is giving Tommy Bahama a big rollout, devoting an entire room to various towel constructions, shower curtains and bath accessories.
"We put a very concentrated effort here to make a broad statement about the brand in bath," said Piemonte.
Revman has created bath coordinates for the bedding as well as stand-alone. In classification, Tommy Bahama's core towel is a reversible in six colors at $24.99 retail.
Towel offerings include a solid bamboo/cotton with a drier-than-usual hand for bamboo as well as a batik look, herringbone and stripe dobby border. King among several beach towel offerings is a 60-inch-by-60-inch printed beach blanket with embroidered Tommy Bahama logo.
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