American Dawn stocks new marketing department
July 31, 2002,
Compton, CA — American Dawn Inc. (ADI), traditionally a supplier of kitchen textiles goods for the institutional industry, is now aggressively expanding its reach to become a supplier of other home textiles goods to the retail sector.
The company recently established a marketing department in an effort to grow its fledgling home fashions division, which comprises decorative pillows, throws and table runners.
Andrea White has been appointed marketing analyst, and Julie Lai has been appointed graphics designer.
Both report directly to Ernie Turocy, general manager.
For its growing home fashions division, operated by director of sales and marketing Dickson Rosas, ADI both imports and domestically manufacturers its products. The division currently is a licensee for decorative pillows of designer Raymond Waites.
The company's new marketing department is in the process of developing ADI's first advertising campaign to further help grow the home fashions division.
"It is amazing how much growth we've experienced within the division to this point without the advertising, so we think it can grow even more with advertising in place," White told HTT.
Related Content By Author
1200 Suppliers are Ready for You at Intertextile Shanghai
Home & Textiles Today eDaily
Most Viewed Articles
See the August 2017 issue of Home & Textiles Today. In this issue, we look at the Top 50 Retailing Giants Report, plus Manufacturing: Made in the USA gaining ground; International: Portugal ramping up exports; New products: NY Now home textiles introductions; Outlook: Commentary from H&TT's editors; and Planning: Trade show calendar.