Betty White teams with Carpenter Co.
April 9, 2010,
Richmond, Va. – Emmy Award-winning actress Betty White, who has recently become a hit with a new generation of television and movie fans, has signed on for Carpenter Co.’s SleepBetter.org campaign to help parents and children develop better sleep routines.
“Carpenter Co. is thrilled to sign Betty White as the spokesperson for this important initiative,” said Dan Schecter, vp sales and marketing of consumer products. “People think of Betty White as one of the family, and we expect that through this consumer-education campaign she will encourage millions of those families to take real steps toward getting better sleep.”
Related Content By Author
Live From New York: Fashion Comes Across the Pond
Home & Textiles Today eDaily
Most Viewed Articles
See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more...