Haywin adds new sheet set program
April 23, 2003,
New York — Haywin Textile Products has expanded its Simmons Beautyrest licensed line beyond fashion bedding, recently adding sub-branded sheet sets at counts ranging from 260 to 600.
"Our goal here is to deliver a hugely recognized quality brand with good pricing for the retailer and a marked perceived value for the consumer," said Charlie Schlang, director of business development.
Also in Exceptionale, Haywin will offer a twill weave, 200 gram/6-oz. flannel sheet set at $39.99 queen and $49.99 king.
Beautyrest World Class sets feature 300-count solid or jacquard sateen sheets. Retails will be $59.99 queen and $69.99 king. Beautyrest Trois Places will offer a 260-count solid color sateen at $49.99 queen and $59.99 kind.
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