Pillows in New York BBB wake up Ralph Lauren

NEW YORK – What's this? Ralph Lauren products at Bed Bath & Beyond?

A year ago, Ralph Lauren Home quashed an initiative that would have created a new licensed line of home textiles for the specialty retail channel. So the sight of Ralph Lauren Classic pillows at the Bed Bath & Beyond store on 18th Street in Manhattan last week came as a surprise.

Could this mean the re-inauguration of the plan?

The answer, according to Ralph Lauren Home, is no.

"Ralph Lauren Home has not expanded its channels of distribution nor has it authorized any of its licensees to sell our products to Bed Bath & Beyond or any other national specialty store chain," a spokeswoman said. "Polo Ralph Lauren is currently in the process of exploring the source of supply."

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!