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Steven Drew expands luxury sheeting

Andrea Lillo -- Home Textiles Today, October 12, 2001

New York — At its showroom in 230 Fifth Avenue this market, Steven Drew International will debut the expansion of its luxury sheeting lines, as well as new colors and weights in its bath lines.

Last April, Steven Drew bowed its high-end sheeting line, which incorporated three constructions, Brazilian embroidery, Italian matelasse and Italian damask. This market will showcase two additional patterns: Blue Bird and Wheat. "Each design is interpreted in the three different fabric constructions," said Steven Drew, owner.

In addition, the company will premiere a line of sheets with a "friendlier" price point, he said. These sheets feature more traditional embroidery of such designs as Classic Daisy, Classic Harvest and Art Deco. Some yarn-dyed plaids are also included.

All of the sheets are constructed in Brazil of Brazilian or Italian fabric, he said, and are offered to customers a la carte, or in sheet sets, which wholesale for 5 percent less.

In its bath line, Steven Drew is the U.S. distributor for Portugal-based Abyss European Towels and will bow Abyss' new all-weather 400-gram-weight Egyptian cotton robes. Available in such styles as swing coat, smoking jacket and shawl collar, the robes also feature ready-to-wear details such as turned seams, oxford hanging loops and generous sizing.

The company's hooded robe is now available in a 400-gram weight, in addition to the original 500-gram-weight robe. The robe comes in six colors — white, ivory, taupe, olive, peach and celery — and in swing, smoking and shawl collar styles.

The textured towel collection has added 14 new colors for a total color range of 30. It's available in five textures — loop, twill, corduroy, cable and oxford — and in the sizes of bath, hand, wash, tub mat, bath sheet, and bath mitt with separated thumb.

The Super Pile 700-gram towel introduced last April now has four new colors — celery, vanilla, rose and dusty blue — for a total of 10.

All of Steven Drew's towels are produced in Portugal and incorporate 100 percent Egyptian cotton in all three weaving directions of warp, weft and pile, making them absorbent and low lint.

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