Bluelight.com pulls the plug on free service
July 30, 2001,
San Francisco — The free ride is about to come to an end for consumers who receive their Internet access through Bluelight.com. Bluelight and Kmart announced today that the monthly access fee will now be $8.95.
Launched in January 2000, Bluelight offered consumers free, unlimited Internet service and rapidly accumulated 3 million users within its first seven months. By March 2001, the company began charging new users $9.94 for 100 hours of service monthly and began reducing the number of access hours existing users could take advantage of at no charge.
In addition, consumers who buy any non-clearance item from the site will receive one month of free service, up to a maximum of six months of free service.
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