Waverly signs Welspun for multiple categories
January 18, 2008,
This will deliver the Waverly brand into new categories, noted Rick Platt, president of Waverly, a division of NexCen Brands.
The Welspun license is for the United States, Canada and Mexico, Platt said. Distribution will be keyed to “mid-tier department stores and above, as well as current customers- JCPenney, Lowe’s, Linens ’n Things, Jo-Ann Fabrics and Belk’s.”
Welspun expects to debut a small collection of the new products under the Waverly brand at the Home Fashions Market here next month.
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