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Waverly signs Welspun for multiple categories  

New York – Welspun USA has become a strategic partner to expand the Waverly brand into new lifestyle categories.

Under the agreement, Welspun will design, produce and market bath towels, bath accessories; and bath, accent and scatter rugs; down and synthetic filled comforters and blankets; pillows; and mattress pads.

This will deliver the Waverly brand into new categories, noted Rick Platt, president of Waverly, a division of NexCen Brands.

The Welspun license is for the United States, Canada and Mexico, Platt said. Distribution will be keyed to “mid-tier department stores and above, as well as current customers- JCPenney, Lowe’s, Linens ’n Things, Jo-Ann Fabrics and Belk’s.”

Welspun expects to debut a small collection of the new products under the Waverly brand at the Home Fashions Market here next month.

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