Waverly signs Welspun for multiple categories  

New York – Welspun USA has become a strategic partner to expand the Waverly brand into new lifestyle categories.

Under the agreement, Welspun will design, produce and market bath towels, bath accessories; and bath, accent and scatter rugs; down and synthetic filled comforters and blankets; pillows; and mattress pads.

This will deliver the Waverly brand into new categories, noted Rick Platt, president of Waverly, a division of NexCen Brands.

The Welspun license is for the United States, Canada and Mexico, Platt said. Distribution will be keyed to “mid-tier department stores and above, as well as current customers- JCPenney, Lowe’s, Linens ’n Things, Jo-Ann Fabrics and Belk’s.”

Welspun expects to debut a small collection of the new products under the Waverly brand at the Home Fashions Market here next month.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!