CBK teams with Build-a-Bear for kids line
Home & Textiles Today Staff -- Home Textiles Today, July 25, 2008
Union City, Tenn. – Home décor, gifts and accessories company CBK has partnered with Build-A-Bear Workshop to create a licensed collection of children’s room décor items – including novelty shaped rugs.
The product launch is scheduled for Sept. 1, and a stream of new products is said to follow on a regular basis thereafter, CBK said.
The exclusive line of children’s home accessories will feature Build-A-Bear Workshop themes and characters, including bear-paw rugs available in boy and girl styles and a bear head rug, a child-size bear-paw table accompanied by two chairs, a paw clock and paw print wall hooks. Additionally, there will be a colorful assortment of wall words with Build-A-Bear Workshop phrases such as “Pawsome” and “Furbulous.”
The main palette consists of primary colors, but pastels are also available for girls’ rooms, and several items come in green and yellow schemes for unisex looks.
“The demographics, quality, brand image, value and extraordinary design elements of the Build-A-Bear Workshop product are perfect matches for quality children’s product at an affordable price,” said Terry Stewart, president of CBK.
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