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Trident Launches Southern Living Towel Program

Trident Group celebrated its official launch of its solid-colored bath towel program with Time Inc. lifestyle magazine Southern Living during market earlier this month.

The 16-color collection is inspired by the landscapes, lifestyles and culture of the South, taking its color cues from the local flavor, such as mint juleps, barbecue and Mississippi mud pie.

To appeal to a broad customer range, Trident divvied the program into three grouping of constructions to meet three different price brackets for varied retail distribution channels.

From left to right: Rajinder Gupta, Trident; Bruce Morel, JCPenney; PK Markanday, Trident; Melvin Huffstickler, JCPenney; and Joanne Krakowski, Trident.

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