Trident Launches Southern Living Towel Program
September 28, 2009,
Trident Group celebrated its official launch of its solid-colored bath towel program with Time Inc. lifestyle magazine Southern Living during market earlier this month.
To appeal to a broad customer range, Trident divvied the program into three grouping of constructions to meet three different price brackets for varied retail distribution channels.
From left to right: Rajinder Gupta, Trident; Bruce Morel, JCPenney; PK Markanday, Trident; Melvin Huffstickler, JCPenney; and Joanne Krakowski, Trident.