Barry Looks to DWI Debut
Gary Evans -- Home Textiles Today, March 7, 2005
New York — With her furniture and home furnishings collections on tap for launch — next week at Bloomingdale's and next month at the specially created showroom at Henredon in High Point, N.C. — designer Barbara Barry is looking forward to the bed and bath collection that will debut later this year from DWI Holdings.
Barry already has a high-end decorative fabrics and trim collection on the market since October at Kravet, one of her licensees. “It's such a different category — it's its own look — soft, easy, spa influences, livable peaceful,” said Scott Kravet, one of the principals of the designer fabric, furniture and trim company.
The Kravet collection comes mostly from European mills and is 95 percent wovens plus a sheer collection, said Kravet. Within the collection, said Barry, “I just started doing blues, and now my new favorite is deep navy — also reds like oxblood and pomegranate.” Her previous favorite was celadon and greens were her signature.
But Barry is quick to note, “I largely work in my own bubble.
I'm not looking for the next trend; I'm looking to offer a philosophy of living, not so much as a style: ease, simple, elegant.”
Barry added, “I'm not about fashion; I create timeless design. I do what I want, if it is relevant to the way I live.”
Looking ahead to her bed and bath collection, Barry said small details will be the key elements. Lots of detailing treatments, stitchery, tailoring and tucking are part of the simple, but quality emphasis in the bedding. Said Michael Bernstein, head of DWI, “The quality will go well beyond the fabric to things like stitches per-inch, printing, dyeing, finishing.”
The Oval Collection — the exclusive collection for Bloomingdale's by California designer Barry is centered on furniture created by Henredon and special rugs for the collection by Karastan and accessories, lighting, throws, wall art and pillows.
The larger Henredon collection represents “a fully integrated home offer,” said Steve McKee, president. “We're launching a brand, not a collection,” he emphasized. “It's a very focused style and a point of view for interior design — clean interiors, not over-embellished.”
McKee added, “She has a very feminine point of view with a lot of shapes, a lot of mix of materials creating a mood that is soft, elegant, gracious.”
To underscore the importance that Bloomingdale's places on its exclusive collection, the store will feature the merchandise for two weeks in its Lexington Avenue windows, in an insert in Architectural Digest and on the cover and inside spread of its March circular.
For Henredon, the launch will be housed in a spatial 7,500-square-foot two-story created as a luxury retail store in the company's building in High Point. “It will be the most comprehensive single launch of home furnishings,” McKee stated.
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