Dan River feels the force with Kmart
Home & Textiles Today Staff -- Home Textiles Today, April 23, 2002
Danville, VA — Dan River is one of a number of companies partnering with Kmart and Bluelight.com on promotions for Star Wars product related to the launch of "Star Wars: Episode II Attack of the Clones," scheduled to be released on May 16.
As part of the deal, the first exclusive promotion provides customers who purchase official Star Wars merchandise from Kmart or Bluelight.com with custom collector's cards featuring scratch-off promotions for prizes ranging from movie posters to special discounts. Some of the discounted merchandise includes Hasbro Star Wars Action Figures as well as LEGO and Dan River Star Wars product. Other companies involved in the promotion include Lucasfilm and Frito-Lay.