Victor Group expands residential eco-fabrics
February 6, 2009-- Home Textiles Today,
Saint Georges, Quebec – A new collection of sustainable fabrics and a new grouping of intricately designed tapestries and luxury chenille velvets are key introductions by The Victor Group headed this month to the Toronto Fabric Fair.
The sustainable collection, trademarked eHome, is the latest eco-friendly grouping of fabrics from Victor Group’s residential side, which also includes the Eco Intelligence brand of polyester fabrics for the contract furniture market that are certified “Cradle to Cradle Gold” by product and process design firm MBDC.
The Victor Atelier collection is an assortment of tapestries and chenille velvets in “complex weaves, unique yarn mixes, and modern color combinations,” the company said. These are also designed for Victor Group’s residential side.
Also set to debut are the World@Home and Terrazzo fabric brands.
The outdoors-ready Terrazzo is made with solution-dyed fiber technology to withstand weather conditions. The collection employs a broad palette and elegant designs interpreted on novelty yarns.
World@Home represents a new value product and is priced competitively. Looks span traditional, transitional and contemporary in a mix of chenilles, boucles and novelty yarns.
The company’s roots are as a supplier to the contract market. “We are relatively new to the residential market,” said Paul Bennotti, director of marketing, adding that side of the business has been “well received.”
Founded in 1947, family-owned-and-operated Victor Group is a textile company that since 1980 specializes in environmentally sustainable fabrics designed for the contract, residential, outdoor and apparel and specialty markets. It operates mills in several Canadian and U.S. locations, service-and-warehouse facilities in Grand Rapids, Mich., and Fall River, Mass., and design studios in New York City and Fall River.
The Toronto Fabric Fair is set for Feb. 23-26 at the Paradise Convention Centre in Concord, Ontario.
Related Content By Author
Industry Related Content
Explore Latest Business Trends at Heimtextil