American Dawn expands with first towel program
October 11, 2002,
American Dawn Inc. (ADI) is leveraging its experience in the institutional business to bring its first line of towels to the retail market.
"We see opportunity due to the fact that we've been dealing on a global basis since day one," said Mike Greenberg, import manager of the home furnishings division. "We own our own facilities overseas, and we have overseas alliances, as well as our EDI-equipped national distribution facilities."
The company, which currently generates 17 percent of its revenue in the retail arena, has DCs in Los Angeles, Houston, Atlanta and the Chicagoland, IL, area, as well as manufacturing operations in Asia, Mexico and the United States.
Debuting at the October market in the new towel line will be ring-spun cottons, pile treatments, jacs and unique dobby borders, he said. At the following market in spring 2003, ADI will step up the towel constructions yet again with better jacs, velour prints ensembles and combed Egyptian offerings.
Design work is being handled by fashion director Sandy Choi, who operates out of ADI's New York showroom at 303 5th Ave.
"We're trying to create a line that's somewhat transparent, whether it comes out of Asia or elsewhere," Greenberg said. "The key is understanding quality control and the product put-ups."