ABC renames Afghan-made carpet lines
Staff Staff -- Home Textiles Today, December 14, 2001
New York — ABC Carpet & Home has changed the names of three collections of area rugs made by Afghan refugees. The collections had names — such as Kaybar — meant to evoke ancient trade routes, but now they call to mind military targets.
"The new names make our customers feel more comfortable about buying rugs made by Afghan refugees living in Pakistan," Alex Kimia, ABC senior executive vp, told HTT. "The people who make these rugs are actually people who are escaping the Taliban. They make some of the most well-made rugs in the market."
These rugs comprise about 10 percent of the store's total area rug selection and fall into the store's median price range — $5,000 for a 9' x 12' rug.
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